Helping Health Tech Leaders Creatively Commercialize

Hi, I'm Mike

If you are looking for commercial success in U.S. healthcare, I can help.

I partner with health tech clients of all sizes to go from 0 to 1 and 1 to ∞ with B2B commercialization.

Over the last decade in health tech, I’ve helped companies grow from 0 to 50+ Fortune 500 employer clients, established partnerships with the largest health insurers/PBMs, and championed health policy changes to secure government reimbursement.

My work with clients spans their most pressing commercialization challenges, from finding product-market fit to launching completely new lines of business.

Who I am

For 15+ years, I’ve made it my mission to help bring to market health innovations that deliver meaningful outcomes for patients in need. With experience as an operator and strategy consultant, I help clients move seamlessly between the big picture and the tactical next step. I’m proud to have worked with some of the most exciting companies in health tech supporting all aspects of commercialization. I also was a bird brain surgeon in a former life, which is totally relevant here, I promise.

Read more about me

What I help with

Cracking U.S. healthcare

I help companies with strong D2C businesses or traction outside of the U.S. successfully enter the U.S. healthcare market. With deep first-hand experience with employers, health plans, providers, PBMs, and pharma, I can support both strategy & execution to find product-market fit in the wild world of U.S. healthcare.

Accelerating B2B growth

Looking to enter a new market? Accelerate growth in an existing one? With expertise in new market entry, channel partnerships, and product marketing, I’ve helped clients launch new products, identify & secure major partners, and develop & execute on strategies to sell to new types of customers.

Developing growth strategy

I work with companies that are looking ahead at the next 12-24 months to identify new avenues of growth. With experience as a consultant, investor, and operator, I can deliver big picture strategy all the way down to a detailed execution plan to support fundraising, hiring, and investment planning. 

How we work together

Strategic Advisor

I act as a sounding board and thought partner for you, usually in the form of 1 hour weekly meetings.

Player/Coach

I direct a team’s work, providing mentorship & guidance while taking on specific projects of my own.

Project Owner

I execute on a strategic project for you based on an agreed-upon set of deliverables & timeline.

Fractional Leader

I join as a long-term member of your team to lead business development, strategy, or B2B marketing.

What my clients are saying

  • “Mike was a game changer when he stepped in as Head of Product Marketing. Over the course of 9 months, he helped us establish a product marketing practice, overhaul our messaging & introduce materials used by the entire Commercial team. He was also a great mentor and coach for our product marketing manager. Not only is he deeply knowledgeable about healthcare & the employee benefits space, but also a great partner & teammate that I could confidently rely on.”

    Shelly Towns
    Chief Marketing Officer
    Lantern
    Specialty care platform valued at $1B+

  • “Mike came back to Big Health to help cover both my parental leave and later the parental leave of a team member as Head of Policy. Few people have the range, strategic chops, and management skill to do this well, and Mike did splendidly. Mike has incredible versatility, is able to hire and build high performance collaborative teams, and overall is just one of the smartest and kindest people I’ve worked with. I couldn’t recommend him more highly.”

    Jenna Carl, PhD
    Chief Medical Officer
    Big Health
    Leader in digital therapeutics for mental health

  • “Mike has been an invaluable advisor to Trek from the beginning. He is able to easily dive into the intricacies of the healthcare industry and provide thoughtful, strategic direction. Not only did he help me make sense of the alphabet soup of healthcare acronyms but also helped me deeply understand the roles & motivations of TPAs, MSOs, PBMs, and other key stakeholders. His ability to synthesize complex information into clear insights gave us the edge we needed to move forward with confidence."

    Dilpreet Sahota
    CEO & Founder
    Trek Health
    Innovator in payment solutions for healthcare practices

  • "Mike is one of the best you’ll find in the industry. Super smart, understands the industry deeply and is the best commercial person out there for integrating the regulatory or clinical side of things. He is equally at ease with positioning and messaging, is organized, and runs very effective meetings. He's also just a great guy, fun and super easy to work with.”

    Dickon Waterfield
    President
    Lantern
    Specialty care platform valued at $1B+

  • "Working with Mike was a game-changer for our startup. His expertise in health tech combined with his acumen in commercial strategy, business model innovation, and go-to-market planning, made him an invaluable partner. Mike’s ability to navigate both detailed execution and high-level strategy, while serving as a reliable sounding board, was pivotal in shaping our direction. He was not just a consultant; he was a mentor and a true partner in our success. If you need someone to make an immediate and lasting impact on your business, you can't go wrong with Mike."

    Mojgan Payombar
    Former Head of Product and Business Strategy
    Primasun
    Verily joint venture acquired by Resmed

  • “Mike’s work was instrumental in helping us evolve our partnerships strategy & identify and initiate conversations with a variety of potential partners across the entire healthcare ecosystem. Mike is resourceful, action-oriented, and adept at managing complexity. He is a strategic thought partner I’d gladly call on again.”

    Shawn Zhou
    Head of Partnerships
    ALK-Abello
    Global leader in allergy immunotherapies

My approach

What do I mean by creative commercialization? Too often in health tech, we are laser focused on technological innovation without thinking deeply enough about business model or go-to-market innovation. But difficulty commercializing is one of the most common reasons why health tech companies fail. A more thoughtful approach is needed.

Rather than limiting our thinking to what’s been done before, we also need to consider where the market is going and what your solution and team uniquely bring. I help you take all of this and more into consideration, think outside the box, and deploy tailored strategies that will help you succeed.

We do this through a truly generative collaboration. No matter the size of the engagement, I deeply partner with my clients and make your problems my own. I also like to make sure we have a little fun along the way. For me, and hopefully for you, a successful engagement is one where we solve your biggest challenges and have a great time doing it.

Let’s discuss your needs

I give a small number of clients my dedicated focus, so I can’t guarantee I’ll have availability to be able to work with you. That said, I am always happy to explore your needs and offer my advice in an introductory call.