Helping health tech founders spot and secure their next growth frontier
Hi, I'm Mike
If you are looking for commercial success in U.S. healthcare, I can help.
I provide hands-on 0 to 1 support to enter new markets or launch new products for health tech founders busy going 10 to 100 in their initial market.
Over the last decade in health tech, I’ve helped companies grow from 0 to 50+ Fortune 500 employer clients, established partnerships with the largest health insurers & PBMs, successfully launched several follow-on products, and championed health policy changes that led to Medicare reimbursement.
My work with clients focuses on their most impactful commercialization opportunities, from finding product-market fit to launching completely new lines of business.
What I help with
Cracking U.S. healthcare
I help companies with strong D2C businesses or traction outside of the U.S. successfully enter the U.S. healthcare market. With deep first-hand experience with employers, health plans, providers, PBMs, and pharma, I can support both strategy & execution to find product-market fit in the wild world of U.S. healthcare.
Accelerating B2B growth
Looking to enter a new market? Accelerate growth in an existing one? With expertise in new market entry, channel partnerships, and product marketing, I’ve helped clients launch new products, identify & secure major partners, and develop & execute on strategies to sell to new types of customers.
Developing growth strategy
I work with companies that are looking ahead at the next 12-24 months to identify new avenues of growth. With experience as a consultant, investor, and operator, I can deliver big picture strategy all the way down to a detailed execution plan to support fundraising, hiring, and resource planning.
What my clients are saying
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Mike is one of the best you’ll find in the industry...
“Mike is one of the best you’ll find in the industry. Super smart, understands the healthcare industry deeply and is the best commercial person out there for integrating the regulatory or clinical side of things. He is equally at ease with positioning and messaging, is organized, and runs very effective meetings. He's also just a great guy, fun and super easy to work with.”
Dickon Waterfield
President
Lantern
Specialty care platform valued at $1B+ -
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I can confidently say that Mike is the best advisor I have worked with during my career...
“It was a pleasure working with Mike, his work was pivotal for the company and I can confidently say that Mike is the best advisor I have worked with during my career. It took him 4 weeks to do a solid analysis that we have struggled to gather and comprehend for years. His analysis was structured and spot on, he reached far to get solid answers and gave good feedback and opinion on each meeting we had. 100% recommend.”
Kjartan Thorsson
CEO & Co-Founder
Prescriby
Pioneer in safe prescribing of addictive meds -
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Mike is deeply skilled at solving some of the most challenging healthcare go-to-market issues...
“Mike was an invaluable asset to Big Health and to me during the time we worked together. He is deeply skilled at solving complex problems, clearly presenting options and recommendations, and addressing uncertainties for some of the most challenging healthcare go-to-market issues out there. Not only is Mike one of the top experts on digital therapeutics, he also has a positive, can-do attitude, making him a joy to work with.”
Yael Berman
CEO
Big Health
Leader in digital therapeutics for mental health -
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Mike is a strategic swiss army knife for digital health...
“Mike is a strategic swiss army knife for digital health. He’s deeply knowledgeable on digital health and healthcare policy, thoughtful, and sharp across a wide range of domains. As a non US founder, his depth on the US healthcare system and go to market mechanics was invaluable. He can jump from big picture strategy to executing on partnerships and everything in between. He helped me pressure test decisions, shape our strategy, and then move quickly into execution with partnerships and commercial work. Mike is also just a genuinely great person to work with. Would highly recommend.”
Alex Naoumidis
CEO & Co-Founder
Mindset Health
AI therapeutics for physical health conditions -
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Mike is a healthcare commercialization guru...
“Mike is a healthcare commercialization guru. In a series of valuable workshops, he helped us rapidly understand, prioritize, and select from a range of commercialization approaches for our digital therapeutic. We then brought him on as an advisor to help us develop our strategy further and begin business development with prioritized segments. Mike did a fantastic job identifying and initiating conversations with a range of partners and customers interested in our solution and set us up for success with warm intros, pre-meeting prep, and pitch materials. We all really enjoyed working with Mike and I highly recommend him.”
Gregory Simpson, PhD
CEO & Co-Founder
Think Now
Digital therapeutic for attention and ADHD -
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Mike is able to easily dive into the intricacies of the healthcare industry and provide thoughtful, strategic direction...
“Mike has been an invaluable advisor to Trek from the beginning. He is able to easily dive into the intricacies of the healthcare industry and provide thoughtful, strategic direction. Not only did he help me make sense of the alphabet soup of healthcare acronyms but also helped me deeply understand the roles & motivations of TPAs, MSOs, PBMs, and other key stakeholders. His ability to synthesize complex information into clear insights gave us the edge we needed to move forward with confidence.”
Dilpreet Sahota
CEO & Founder
Trek Health
Innovator in payment solutions for healthcare practices -
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Mike was a game changer when he stepped in as Head of Product Marketing...
“Mike was a game changer when he stepped in as Head of Product Marketing. Over the course of 9 months, he helped us establish a product marketing practice, overhaul our messaging & introduce materials used by the entire Commercial team. He was also a great mentor and coach for our product marketing manager. Not only is he deeply knowledgeable about healthcare & the employee benefits space, but also a great partner & teammate that I could confidently rely on.”
Shelly Towns
Chief Marketing Officer
Lantern
Specialty care platform valued at $1B+ -
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Few people have Mike's range, strategic chops, and management skill...
“Mike came back to Big Health to help cover both my parental leave and later the parental leave of a team member as Head of Policy. Few people have the range, strategic chops, and management skill to do this well, and Mike did splendidly. Mike has incredible versatility, is able to hire and build high performance collaborative teams, and overall is just one of the smartest and kindest people I’ve worked with. I couldn’t recommend him more highly.”
Jenna Carl, PhD
Chief Medical Officer
Big Health
Leader in digital therapeutics for mental health -
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If you need someone to make an immediate and lasting impact on your business, you can't go wrong with Mike...
“Working with Mike was a game-changer for our startup. His expertise in health tech combined with his acumen in commercial strategy, business model innovation, and go-to-market planning, made him an invaluable partner. Mike’s ability to navigate both detailed execution and high-level strategy, while serving as a reliable sounding board, was pivotal in shaping our direction. He was not just a consultant; he was a mentor and a true partner in our success. If you need someone to make an immediate and lasting impact on your business, you can't go wrong with Mike.”
Mojgan Payombar
Head of Product and Business Strategy
Primasun
Verily joint venture acquired by Resmed -
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Mike is resourceful, action-oriented, and adept at managing complexity. He is a strategic thought partner I’d gladly call on again...
“Mike’s work was instrumental in helping us evolve our partnerships strategy & identify and initiate conversations with a variety of potential partners across the entire healthcare ecosystem. Mike is resourceful, action-oriented, and adept at managing complexity. He is a strategic thought partner I’d gladly call on again.”
Shawn Zhou
Head of North America Strategy & Business Development
ALK-Abello
Global leader in allergy immunotherapies
How we work together
Strategic Advisor
I act as a sounding board and thought partner for you, usually in the form of 1 hour weekly meetings.
Player/Coach
I direct a team’s work, providing mentorship & guidance while taking on specific projects of my own.
Project Owner
I execute on a strategic project for you based on an agreed-upon set of deliverables & timeline.
Who I am
For 15+ years, I’ve helped bring to market healthcare innovations that deliver meaningful outcomes for patients in need. With experience as an operator and strategy consultant, I help clients move seamlessly between the big picture and the tactical next step. I’m proud to have worked with some of the most exciting companies in health tech supporting all aspects of commercialization. I also was a bird brain surgeon in a former life, which is totally relevant here, I promise.
My approach
Too often in health tech, we are laser focused on technological innovation without thinking deeply enough about business model or go-to-market innovation. But difficulty commercializing is one of the most common reasons why health tech companies fail. A more thoughtful approach is needed.
Rather than limiting our thinking to what’s been done before, we also need to consider where the market is going and what your solution and team uniquely bring. I help you take all of this and more into consideration, think outside the box, and deploy tailored strategies that will help you succeed.
We do this through a truly generative collaboration. No matter the size of the engagement, I deeply partner with my clients and make your problems my own. I also like to make sure we have a little fun along the way. For me, and hopefully for you, a successful engagement is one where we solve your biggest challenges and have a great time doing it.
Let’s discuss your needs
I prefer to give a small number of clients my dedicated focus, so I can’t guarantee I’ll have availability to work with you. That said, I am always happy to explore your needs and offer my advice in an introductory call.